Insights
Notes from building our own stack
Short write-ups of systems we have built and run on our own e-commerce business: what we set out to do, how it works, and what went wrong along the way.
AI with Claude
Conversion tracking
Reporting
How we built a Claude-powered support assistant for our store
A scripted chat widget became a real assistant: live product catalog, clear guardrails, WhatsApp handoff, and two production problems we did not expect.
Read the write-up →Server-side conversion tracking for cash-on-delivery e-commerce
Why browser pixels are not enough for COD, and how we send leads and confirmed orders to Meta and TikTok from the server with reliable deduplication.
Read the write-up →Hourly ad and sales reports, reconciled automatically
How we match ad spend to real orders by person and campaign, deliver it to the team on Telegram, and keep a human in charge of every budget decision.
Read the write-up →